Public awareness campaigns & consumer communications

Most people have no idea that the things they buy every day are reshaping forests on the other side of the world. Closing that gap is some of the most important work we do. For more than a decade we have helped cities and their residents understand the scale of consumption driven deforestation, and we build the campaigns, guides, and tools that turn that understanding into action.

Our communications work is always grounded in research. "Better Forests, Better Cities" pulls more than 500 studies into clear, usable guidance for city officials. The Forest Footprint Action Platform helps cities use their purchasing power, and their relationship with residents, to choose forest positive products. Across multiple languages and countries, our job is to take a complex idea and make it something a real audience can understand and act on.